Commercial Communication for a Leading Cloud Services Company
The project focused on devising a comprehensive commercial communication concept and strategy targeting mid to large-sized enterprises across tech and non-tech industries.
Client
A leading cloud services company, a key player in the IT industry, offering advanced data solutions, cloud computing, and IT security services to mid to large-sized enterprises.
Year
2020
Industry
IT industry, specifically the cloud services sector. The client catered to mid to large-sized enterprises, serving both tech and non-tech industries.
Communication Channels
Company's website, social media platforms, industry-specific publications, and presentations during events and conferences. By leveraging diverse communication channels, I aimed to maximize the reach and impact of the company's message.
Graphic Collaboration
My collaboration extended to partnering with esteemed graphic designer Marcin Krakowski (Kazuya Design). Together, we ensured the seamless integration of captivating visuals, reinforcing the company's brand image and messaging.
Content Strategy and Copywriting
I proposed a robust content strategy catering to the target audience, which comprised mid and large-sized enterprises generating annual revenues exceeding 3 million. The strategy encompassed various communication channels, including the company's website and marketing materials. I crafted engaging and informative copy tailored to the specific offerings within colocation, cloud, connectivity, and data centers.
Expert Articles
As part of the communication strategy, I worked on expert articles to be published on industry-specific platforms and media outlets. These articles highlighted the company's domain expertise in cloud services, data security, and IT infrastructure, establishing the company as a thought leader in the industry.
Visual Briefing for Design
To enhance the company's brand identity and visualize its services and processes, I developed a detailed visual briefing for the designer. My task involved overseeing the graphic design process to ensure alignment with the company's vision and branding guidelines.
Scope: Conceptualizing the visualization of processes and services, creating a design brief, and overseeing graphic work.
Corporate Branding Video
In line with the communication strategy, I managed production of an impactful corporate branding video. This video aimed to convey the company's core values, service offerings, and commitment to data security. I worked closely with the client to create a compelling visual narrative that resonated with the target audience.
Scope: Managing production of a corporate branding video to communicate the company's values, services, and commitment to data security.
Multilingual Presentations
I collaborated with the client to design informative presentations in both Polish and English. Drawing from the client's existing materials, I created the content.
Scope: Designing presentations in both Polish and English, incorporating the client's material, and creating visually engaging slides with a consistent Key Visual as a result of my collaboration with a renowned graphic designer.
Summary
My collaboration with the cloud services company resulted in a well-rounded commercial communication strategy that effectively targeted the mid to large-sized enterprises across various industries. The content and visual elements aligned seamlessly with the company's objectives, showcasing its expertise in cloud services, data security, and IT infrastructure.
My tailored approach, alongside creative graphic collaborations, enhanced the company's market positioning, ensuring successful engagement with its target audience.
Contact Me
Please note that specific names and confidential details have been omitted to maintain client confidentiality. If you require further information about the case study or any specific aspect, feel free to reach out to me directly.
E-mail
writejaneknap@gmail.com