Employee Engagement and Internal Communication through Videopodcasts
The Client, a renowned brewery group, sought to enhance employee engagement and internal communication through a pilot series of video podcasts. The mini-series was designed to target both current and potential employees, serving as valuable materials for Employer Branding (EB) and Human Resources (HR) purposes.
Challenges Faced
In this project, my challenges revolved around the conceptualization, thorough research, and relevant topic selection for the pilot video podcast series. Crafting a compelling and engaging concept that resonates with both current and potential employees of the Leading Brewery Group was a key priority. Extensive research was conducted to identify topics that encompassed the essence of good living, happiness, and meaningful connections. The goal was to create an authentic and enjoyable series that fosters a sense of camaraderie and enriches the employee experience within the organization.
Client
Leading Brewery Group (Name not disclosed for confidentiality)
Year
2021
Industry
Brewing and Beverage
Communication Channels
Video podcasts, Intranet, Internal Emails, Social Media (Internal)
Project Objectives
To foster a sense of belonging and community among the employees.
To promote discussions on topics related to living a fulfilling and joyful life.
To facilitate the exchange of experiences, stories, and memories among employees.
To showcase the company's commitment to employee well-being and work-life balance.
Key Elements
People-Centric Approach: The video podcasts emphasized the importance of people, fostering connections, and strengthening bonds among employees.
Life Enrichment Topics: The discussions revolved around living a good life, finding joy, and exploring meaningful topics close to the heart.
Sharing and Exchange: Employees were encouraged to share their secrets, stories, and memories, creating an atmosphere of open and candid communication.
Focus on Well-Being: The episodes explored the significance of spending quality time with friends, family, and colleagues, promoting work-life balance and well-being.
Approach
The project team proposed a series of engaging video podcasts with captivating titles like "The Art of Life according to Ż. How to Live Wisely, Well, and Happily," "Conversations about Living Well," "Conversations about the Good Life," and "What Really Matters Today? How to Live Wisely, Well, and Happily." These titles were chosen to resonate with the company's core values and create a welcoming atmosphere for candid conversations.
The video podcasts were designed to be recorded in a relaxed setting, specifically a bar owned by the brewery group, to promote a casual and intimate environment. Each episode focused on a leading theme or topic around which the conversation revolved. The episodes featured invited guests who added diverse perspectives and experiences to the discussions.
Results
The pilot series of video podcasts received positive feedback from employees, who appreciated the genuine and intimate conversations. The initiative significantly improved employee engagement and internal communication within the organization. Moreover, the series positively contributed to the company's Employer Branding efforts by showcasing its commitment to fostering a supportive and joyful work culture.
Conclusion
The successful execution of the pilot video podcast series demonstrated the power of authentic and people-focused communication in enhancing employee satisfaction and building a strong corporate culture. The company continues to utilize video podcasts as a valuable tool in its internal communication and employer branding strategies, fostering a sense of camaraderie and happiness among its employees.
Contact Me
For more details about the full scope of work, including target audience definition and communication channel selection, please feel free to contact me directly.
E-mail
writejaneknap@gmail.com