Client
Aquanet S.A.

Year
2020

Industry
Water and Utilities

Communication Channels
Virtual Conference Platform (ClickMeeting), Office Productivity Suite (Microsoft Office), Email, Intranet, Social Media Platforms (Facebook, LinkedIn, Twitter).

Challenges Faced

In this project, my main challenges revolved around creating a compelling and engaging conference experience for Aquanet's employees. The scope included conceptualizing the entire event, conducting thorough research to identify relevant topics, and defining the overarching theme "Wdech/Wydech. Rozmowy o człowieku, życiu i naszym zdrowiu" ("Inhale/Exhale. Conversations about people, life, and our health").

Recruiting the right experts to participate in the conference was another crucial challenge. It required identifying and inviting guest speakers who could provide valuable insights and expertise on the chosen topics. This involved reaching out to various professionals, persuading them to participate, and coordinating their involvement in the event.

Additionally, developing a coherent and impactful agenda, complete with a well-structured pathway for discussions, was instrumental in ensuring a smooth flow of the conference. Creating content and visual materials for the internal communication of the event, including graphic design elements for promotional materials, added to the complexity of the project.

Furthermore, I needed to handle the technical aspects of the virtual conference, ensuring the seamless operation of the chosen platform (ClickMeeting) and moderating the discussions during the event.

Finally, providing a comprehensive summary and debrief to the Aquanet's management team after the conference was essential for evaluating the event's success and identifying areas of improvement for future endeavors.

The Process

1 Event Conceptualization

Collaborating closely with Aquanet's management, I developed the overall concept for the conference, focusing on themes related to human experiences, life's challenges, and the significance of health and well-being.

2 Agenda Design and Guest Selection

I carefully crafted the conference agenda, which included engaging sessions, workshops, and guest speakers from various fields, ensuring a well-rounded program that catered to the diverse interests of Aquanet's employees.

3 Guided Question Paths

To encourage meaningful interactions, I prepared guided question paths that facilitated thought-provoking discussions during the conference.

4 Conference Moderation

As the event moderator, I ensured smooth and engaging proceedings, stimulating discussions, and keeping the audience involved throughout the conference.

5 Internal Communication and Content Development

I developed the internal communication strategy for the event, creating content and graphical materials that conveyed the conference's essence and encouraged employee participation.

6 Event Branding

I designed captivating visuals, including posters, newsletters, and social media graphics, to promote the event and maintain a consistent brand identity for Aquanet's Employee Conference.

7 Technical Setup and Moderation

I selected the ClickMeeting platform for the virtual conference and handled the technical aspects, ensuring a seamless online experience for all attendees.

8 Discussion Moderation

During the conference, I effectively moderated discussions, fostering a safe and open space for employees to share their insights and experiences.

9 Summary for the Management

After the event, I prepared a comprehensive summary and report, highlighting key takeaways and recommendations to the Aquanet management.