Online shopping. Choice, not impulse

PressVogue Polska
Written By Jane Knap

The impulsive online shopping phenomenon from the point of view of the top trend researchers and various fashion brand founders. // Scope: in-depth research, editorial work - Joanna Rubin's article. October 20, 2021.

In 2020, Poles made online purchases totalling over 15.3 billion euros, representing a growth of 31.4% compared to 2019. The Polish e-commerce market is one of the fastest-growing markets in Europe. Professor Tomasz Szlendak, a sociologist, suggests that schools should introduce a subject called "preparation for life in a consumer society."

What could we learn from it? For example, we don't fully understand our world, surrounded by constant advertisements of which we may not even be aware of their existence.

Read the full article on Vogue Polska:

 

Keywords:

  • Lifestyle

  • Society

  • Online shopping

  • E-commerce market

  • Consumer society

  • Advertising awareness

  • Growth

  • Euros

  • Professor Tomasz Szlendak

  • Psychology of shopping

  • User experience

  • E-commerce Marketing

Jane Knap
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